Keys selling product successfully
For a brand, a product launch is a very important event where the right to the error is not allowed.
Here are 5 tips to apply for a successful sale:
1. Perfectly know your product
2. Analyze the strengths and weaknesses of your competitors
3. Identify your target
4. Make your unique selling proposition
5. Communicate around the launch
Many companies lose sight of the fact that a product launch is a major event that needs to be supported by a real strategy.
Also, they take the risk of seeing their product fail to attract customers, which can lead to financial losses but also a deterioration of the image of the brand.
It is to avoid you finding yourself in such a situation that we offer you today 5 keys to make your product launch a success.
1 – Perfectly know your product
It may make you smile, but you can not get a product launch without having developed a thorough knowledge of it.
Generally, if you participated in the development of the product, this is not a problem.
You know what needs the product has been created for, what are its key features, and what benefits users can gain from it.
You must also be able to identify the features that are most likely to make the difference and push the product into the hands of consumers.
Once done, focus on these at launch events and there is no doubt that consumers will join. If your product meets a consumer need and meets their expectations in terms of quality and price, there is a good chance that the sale of the product will be successful.
Some marketers consider that “a good product sells itself”.
Skype, for example, has conquered a large audience simply because of the benefits it provides.
2 – Analyze the strengths and weaknesses of your competitors
Whatever product you plan to put on sale, you are necessarily faced with competition even though it may be more or less strong. Also, to successfully launch your product, it is essential that upstream you have taken the time to analyze your competitors and especially their strengths but also their weaknesses. Indeed, it is useless to want to challenge your rivals on their strengths.
On the other hand, if you have identified the weakness of the competing product, tell yourself this is where your product should hit hard.
There is certainly an opportunity to seize …By listing the strengths and weaknesses of your direct competitors, you will have excellent indications of what your product should offer so that it has real added value compared to competitors.
If you can make this happen during product development, there is no doubt that you will know what arguments to put forward during the promotion for your product to sell.
3 – Identify your target
When creating a product, you must know exactly who it is. In other words, you must be able to identify your target.
The target identified you must be able to gather as much information about its members as possible.
What are their needs? What are their expectations? Are they listening to news and how much are they willing to pay for a product like yours?
These are all answers that are interesting to know for a successful product launch. For example, the choice to launch a new product to expand a range is often related to the knowledge of its target.
4 – Make your unique selling proposition
To successfully launch a product, you must ensure that you make a unique sales proposition to consumers.
Rosser Reeves, a marketing expert who broke the advertising codes of the 1960s and 1970s, formalized the concept.
According to him, “every advertisement must propose to the consumer”.
Very concretely, an advertisement must invite a consumer to acquire a product by clearly explaining the benefit to him.
Then, “the proposal must be unique” that is to say that no competitor must do the same.
If “the unique selling proposition is strong enough”, it will stand out and the success should be there.
5 – Communicating around the launch
If it is essential to promote your product, it is also relevant to communicate on the launch of the product.
To do this, think about defining a strategy that includes both elements and try to create a buzz around the launch.
It is, for example, interesting to organize an original event to launch the product.
There are many possibilities, the main thing being that the event makes people talk about it and indirectly about the product.
Imagine that the event imagined for the launch of the product (concert, sports meeting, parade, etc.) enjoys a relay in the press or even on television, it is a fabulous publicity stunt for your product, and this even if he is only quoted.
Designing and launching a product that will frenzy sales figures is impossible without a strategy perfectly honed. Also, take care to respect these few marketing essentials to identify your target, conduct a competitive intelligence, know your product or make your proposal unique if you want to meet the success in your project.