10 Golden Rules for Successful Companies

April 15, 2021

Rather than looking for a job in an already existing structure, some people decide to start their own company . If you are one of these entrepreneurs, know that starting a business is not always easy. Before you start entrepreneurship  , you need to know the most important rules for Successful Companies when setting up your business.

Rule 1: Be unusual

The market is full of ordinary hairdressers, average screwdriver workshops, monotonous internet startups, boring corner stores, and … and … and …

If you have an idea, develop it so that it attracts attention and sticks out of the gray mass. Give us a very special added value, a benefit in which we exclaim in exultation ” Why has this never happened before? “

Then your chances of finding your niche in the market are huge.

Rule 2: Set courageous goals

No matter if you want to rule the world or play with the native market : Set yourself courageous goals!

Only those who have goals, they are really on the way and can not be shaken by the troubles and worries of the start-up phase.

Rule 3: Learn from others

Old Confucius once put it this way:

The wise learn from the mistakes of others.
The clever man learns from his own mistakes.
The fool never learns.

As you learn the lessons of others’ mistakes, it not only saves you a lot of headaches, but also a huge chunk of money. So close your eyes and ears wide and keep your environment – and not just your competitors! – in view!

In short: Always be vigilant and use the advice, tips, hints and help of others! – That’s what we’re here for! 🙂

Rule 4: Include luck and bad luck

” Life is like a box of chocolates, you never know what you’ll get, ” said Forrest Gump in the movie of the same name.

And the lad was right! Because luck and bad luck can not be included in the sales plans – and yet we have to expect them. Only then does it not throw us off track and can even bring positive benefits in the negative case.

In short, anyone who not only has “Plan A” in their pockets, but also “Plan B to Z” at hand, can sleep much more peacefully and is optimally prepared for all ups and downs.

Rule 5: Networks until the rind breaks

No one in the world has raised even the smallest successful company on its own. Successful and resilient networks have always been involved.

Now some politicians are inclined to exaggerate excessively, but we run this risk – at least for the time being – not: rather the opposite. If you focus too much on yourself, you lose contact with reality!

So networks wherever and whenever you can. Take advantage of every opportunity to join business associations (mostly membership fees)  go to fairs, events, events and workshops. And with all the work you undoubtedly have, invest at least half a day a week in your social business contacts! AT LEAST.

Of course, this should first be your subject-specific. But if you do not want to be blinded and want to artificially restrict yourself, you should also look for adjacent industry contacts. These people are at least good friends, with whom one can exchange views over a beer (or a tea).

And who knows?! Maybe your next job is already lurking there?

Rule 6: Product? Good! Distribution? Better!

Of course you have a great product. Of course, your service is the best in the world. … But do your customers know that too?

At this point, one of the biggest stumbling blocks for young entrepreneurs is that they are so focused on their product or service that they forget to think about who they want to buy …

Do not let this happen to you and prepare yourself for distribution right from the start. Plan your sales strategies thoroughly! Put together arguments, practice one or more different elevator pitches , …

In short: engage with your product or service. Above all, deal with sales!

Rule 7: You need a plan

Not a single company in the world is run “haphazardly”. … at least not a successful one.

So sit down on the seat and plan! Write a business plan ! And be sure to formulate all your plans in writing and as detailed as possible. Do not settle for the ” plan to get rich ” because that will not be enough. 🙂 Too many steps you have to go there, too much to consider, to consider … and schedule.

Rule 8: Follow your plan

It has already been mentioned several times: Life is not straightforward. And the entrepreneurial life not at all.

That’s why it’s so incredibly important that you have a good and mature pla that you consistently continue throughout the weeks, months and years before, during and after the foundation.

Fair all your successes and failures in this plan. In large and successful companies, you even have your own departments. … At least the beginning, you have to do this job but miterledigen.

In short, you should learn to love numbers.

Rule 9: Your team makes the difference

Your business idea is lonely top. You’re a hero.

So do not settle for the average but get the best people you can afford. Only – and only – then your company will remain exceptional.

Many companies save on staff costs because they are almost always the largest expense item. Some can afford it – but others will break it altogether (Or would you visit a pub where underpaid and ill-tempered waitresses work more than once?). … Therefore, find the right middle ground for you … and always orientate yourself and at every opportunity upwards!

Rule 10: These are tips; no laws

” Success is a law of the series and failures are interim results, and those who continue can not stop them from ever succeeding. “
In these words, Thomas Edison (who was the inventor of the incandescent lamp, his heirs will have annoyed a wolf, that he never patented it;)) we introduce the last rule.

And that’s very simple: These rules are not set in stone! They should give you a common thread. In the end, you decide on your own, which is good and important for you.

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