HubSpot wanted to increase profit through engaging marketing professionals in small to medium-sized businesses by targeting them with industry-leading ebooks, webinars, and how-to guides, with the ultimate goal of generating traffic and leads.
LinkedIn provided the right professional context for HubSpot to connect and build relationships with marketers. Sponsored Updates allowed their relevant content to appear alongside organic content in members’ Linkedin feeds – delivering highly visible messages to specific audiences across desktop, mobile, and tablet devices.
As part of their Sponsored Updates campaign, HubSpot:
– Expanded their targeted reach among the most relevant audiences for each piece of content
– Promoted their top-performing offers in a professional context
– Strengthened its lead generation program and captured contact information
– Gained instant feedback on which content drove the most engagement
– LinkedIn Sponsored Updates has been one of the most successful lead generation campaigns for HubSpot, as the quality of leads is much higher than other paid media platforms, which leads to increased profits.
– 400% more leads within their target audience than lead generation efforts on other platforms.
– One of the largest paid lead generators during the campaign.